Engage
Convert
Grow your business with SEO copywriting and content marketing services driven by purpose.


Hello!
I’m Rikki
Your creative copywriter and content marketing maverick, ready to leap into action and help you get your message heard. Let’s make waves in all the right places and evoke the change you dream of.
You’ve got big ideas but you’re juggling everything and your marketing always seems to take a back seat. You know you’re onto something, and you want to set it free into the world and watch it take off….
But you need help.

You stand for something. Let’s get your message HEARD.
It’s time to master your messaging. Let’s move your people from indifferent and distant to inspired and fired up for action.

You need creative, conversational copywriting
You need copy packed with emotion, enthusiasm and energy.
You need words that make people want to ROAR with support for your mission.
And you need a stellar strategy behind it all so you’re not firing blanks in the dark.
That’s where I come in!
Break free from the mould and let’s do things DIFFERENTLY
SEO Website Copy
Email Marketing
Lead Magnets
Content Marketing
Blog Writing
Social Media
The
Whole
Shebang


Why me?
I’m not just a copywriter, I’m a TOTAL dog nerd. I live, sleep, and breathe all things dog.
Not only have I set up two successful dog businesses in competitive markets myself, but my understanding of dogs goes waaay beyond what most people would consider normal.
When you pair that geekery with my digital marketing obsession, you tap into something that I guarantee you won’t find anywhere else.
I’m special. And so are you. Together – we’ll be an unstoppable force for good.






The Canine Copywriter was born to help pet businesses to connect and engage with their audiences, revealing a deeper understanding of all things dog.

Kind Words


You need a creative SEO copywriter on your team.
You know your words matter. And that my friend, is why you’re here!
Together we’ll ditch the mundane messaging that doesn’t even make a ripple and move your people from feeling indifferent and distant to inspired and fired up for action.
Let’s make your people feel INSPIRED
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From The Blog
Scarcity Marketing (plus 5 examples of when it’s sleezy)
Scarcity marketing can be very effective but it can also destroy trust when done wrong.
Tap into 5 examples of how to do it well (and when to skip it).
8 steps to simple SEO for beginners
Learn how to optimise your website for SEO in 8 steps with this non-techy beginner’s guide.
Finally get a grasp on how to get seen on search engines organically.
The no-BS guide to marketing your online course
If you’re thinking about launching an online course, this is for you!
This free webinar will guide you through the 5 essential steps to launching and marketing your online dog training course. (You don’t even need to give me your email addy to watch it – Gasp!)
Lead Magnets: How to generate leads that convert
How do you generate leads on autopilot?
You need a lead magnet… plus a stellar strategy to drive people to sign up for it.
Get your how-to guide here.
Ethical marketing: Where words empower, not entrap
What is ethical marketing? Can sales ever really be ethical?
It’s a fine line to tread but let’s explore how to keep your marketing honest and compelling. So you can sleep at night.
5 easy steps for writing SEO friendly blogs
You’re writing blogs for your pet business, and you’re wondering how to get them to show up on Google. Here’s how to give your blogs an SEO friendly polish.
Weigh Your Options – The Difference Between a Coach and Consultant
Weighing up what help will serve your business best on your quest for growth?
Both a coach and a consultant can be valuable assets – discover which is best for you.