Hi

Creative SEO Copywriter & Marketing Maverick

Meet your digital marketing wingwoman

Hi, I’m Rikki!

I’ve forever been a why-asker and a freethinker.

If you’re looking for someone who’ll just accept the status quo and plod along with you, it’s time to hit the X at the top of the page.

Still here? Great, that means you welcome different perspectives, ideas and interesting questions! And it means you’ve got fire in your belly that you’re not planning to ignore!

I think we’re going to get along great!

Rikki The Canine CopyWriter

Why dogs?

Yes, I’m a dog lover but it goes waaaay beyond that.

I’m a verified dog nerd, passionate advocate, and changemaker determined to make life better for dogs and the humans they share their lives with.

There’s an awful lot of misinformation out there… even more so with the upsurge in AI. And an awful lot of people doing a helluva lot of damage to the relationships and lives of dogs and humans.

So I’m on a lifelong mission to empower dog lovers with good quality, ethical advice, support, and education without having to hunt for it. Are you?

(Ethical dog bods only – if that’s not you, kindly hit the X at the top right)

Why copywriting?

Good communication is the foundation of all relationships. Whether with your nearest and dearest or the wider world, the way you say things make a BIG difference.

Copywriting is considered communication that’s accompanied by a strategy. There’s a purpose behind every word and every sentence. And that’s where the real magic happens!

I’m no public speaker, and I’m not great when put on the spot….. But leave me to percolate and explore something and I step into my zone of genius.

I have a way with words. I care about stuff. And I’m a bit of a geek when it comes to marketing.

Copywriting isn’t just about being a good writer though. It’s about digging deep and understanding what matters to the people you’re wanting to connect with.

It’s a ton of research married with a little writing. And done right, it makes an ENORMOUS DIFFERENCE.

Rikki Sullivan The Canine Copywriter Expert

Why choose me?

I’m for you if you’re looking for someone creative and ballsy who’s not afraid to try something different. 

I have a strong understanding of marketing and copywriting principles, which means I can turn them on their head and think outside of the box. 

If you want to get heard and make waves, then you can’t just trot out the same mediocre messaging as everyone else. You certainly can’t rely on AI…..

You have to get brave, experiment and step into your zone of genius. 

It’s time to be unapologetically you, so your tribe can find you and get behind the messaging you want to carry far and wide. 

Enough about me, I want to know all about you!

In order for me to produce quality content that focuses on your goals, your business, and your audience, I want to delve into your business with you.

The first step to exploring whether we are a good fit for each other and whether I can help your business bloom is to have a good chinwag.

I want to know all about you; how you started, your motivations, how things have changed, and where you want to go. Tell me all about your pain points, your passions and your business dreams.

Nothing short of outstanding!

Rikki is a highly skilled and extremely talented copywriter. She was recommended to me by more than one person, which is always a great start.

Her work on my website and my launch emails has been nothing short of outstanding.

She spent time with me asking lots of questions, getting to know my business and learning what made it what it was.

When I received the copy I was blown away by how she had captured the true essence of what I do. As I read her words, I felt really proud – this was MY business she was talking about!

I didn’t expect professional copy to make such a difference to my attitude and confidence – but it really has.

I can’t thank Rikki enough – she’s a boss of a woman. If you can get her on your team DO IT! Not letting her off mine now!

– Gemma

Ready to create content your way?

Book your free pow-wow with me and let’s talk.