Content Marketing with strategy, to help your pet business shine

Perhaps you’ve dabbled a bit with blogging, or it’s been on your to-do list FOREVER, but you’re just not sure how to get it right?

Having engaging, informative and compelling content on your website goes a long way in showing off your value and expertise.

Consistent, Valuable, Quality Content to help your business thrive

It sets you aside from the competition, helps people find you, develops trust in your brand and it gives people a reason to keep coming back to your website.

But whether it’s blank page dread that’s stopping you, or you’re writing blogs but they’re doing diddly squat, I can help you.


SEO & Keyword Research


Your tone of voice


Done for you & ready to go?

Your shiny new blog content provides you with oodles of bang for your buck. Forget thinking of it as a one-off piece that you publish, promote once, and promptly forget.

Repurpose that content, spread it far and wide, and let it really get to work for you

“I have been working with Rikki at The Canine Copywriter to produce blog posts for my pet photography business.

She is not only a talented writer but a skilled marketer. She understands the sales process and what potential clients need to read to make a purchase.

First of all, she very quickly picked up the style of my writing and was able to produce blogs in my tone of voice.

Secondly, she’s been really helpful in making suggestions as to what blogs I should be publishing to help get my business found by Google and also give potential clients the information that they need to book a shoot with me.”

Rowan Williams – Pooch & Pineapple

Which is the right content marketing package for you?

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A Blog a Month - 6-month commitment (from £250 per month)

If you want quality content that’s written for you, this is for you! We agree on the topic ahead of time, and then you just leave it to me.

I’ll research the topic, keywords and phrases, and produce a cracking blog you’ll be dying to share and take the credit for!

What you get:

We’ll go through a collaborative briefing process so that what’s in your head, winds up on paper. Only better!

I’ll go away and write you a well researched and well-written blog of a minimum of 700 words on your chosen topic. I specialise in long-form content that nails your messaging and inspires your readers.

I’ll handle the techy yet vital Meta Titles and Descriptions so that when your blog appears on Google, it’s enticing AF for peeps to click through too.

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Content Strategy With Purpose - 6 month plan (£600)

If you’d like to have a clear content marketing plan with a strategy behind it, then this is for you. We start with a kick-off call where we take a deep dive into your business, your goals and your target client’s world.

Then I squirrel away on keyword research, review mining, and competitor analysis to create a content marketing plan with power for your pet biz.

What you get:

A kick-off call where we flash out whatever struggles you’re facing to help move your content marketing forwards. Working in isolation is hard sometimes. You need someone to bounce ideas off, to give you fresh eyes, and to ignite some motivation.

We will look at your target market. What interests them, what their pain points are, and what resonates with them. We will dive into your goals, and I’ll hatch a cunning plan to help set you on your way to achieving them

I will go away and devise a 6-month content plan for you. I’ll bring together the ideas, research, and competitor analysis into a content marketing template that’s ready to go.

That’s 6 blogs mapped out with titles, subheaders, meta titles, meta descriptions and Call To Actions. All you have to do is fill in the blanks.

You’ll also get all my keyword research in a useful sheet that you can use to boost your future content creation – keeping you chugging along way beyond our initial 6-month plan

For the equivalent of £100 a month, you’ll have a stellar content marketing strategy, complete with SEO, ready to go.

“I first came across Rikki on Instagram and was blown away by the detail and info she gives out, she’s generous to a fault! However, I’ve gone far too long thinking I can struggle through and do things myself using free guides and training, so I decided to take the plunge and invest with Rikki.

I can’t tell you how glad I am I did. She is a miracle worker, picking up all the nuances of my business I can’t explain and nailing my style and interests.
Rikki delivered a blog strategy to me that’s easy to follow, completely hitting the nail on the head to what I didn’t know I was looking for and giving me so much more help and advice along the way.

It’s the best £££ I’ve spent working with someone outside of my business, ever! Can’t wait to get everything she’s given me in place so we can move on to the next project!

A HUGE thank you Rikki, you rock!”

– Helen Rushton

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Content Marketing Plus (Accompanying emails & socials all done for you) £150

Writing a blog and sharing it once on your socials is a huge waste of the stellar content you have at your fingertips. Evergreen content is designed to pull in readers way beyond it’s publishing date.

I’ll craft an email plus 3 social media posts for you, so you have everything you need to get the full content marketing juice from your blog.

What you get:

An email crafted to drive traffic to your blog, so it doesn’t just sit there gathering dust…. and neither does your email list.

I write the social media content to promote your blog post, so all you have to do is schedule it and choose your images or graphics. Because writing a blog is next to useless if you don’t promote it


If you want to grow your business using content marketing, you need to consistently produce high-quality, targeted content.

Writing the odd banging blog here and there and bashing it out into the public domain is not going to cut it.

Sorry! I know words like consistency, strategy, and follow-through are exceedingly yawn-worthy. But without them, your blogging efforts will go unrewarded.

And I don’t want that for you.

So, it’s six months commitment to your blogging strategy, so you don’t throw money down the drain.

Why do you need a blog anyway?

Your blog is an integral piece of your digital marketing puzzle.

Creating regular, fresh, and interesting content for your clients and potential clients to consume is a brilliant way to keep them coming back to your website.

And we all know that Google loves it too.

Your blog also gives you and your fans something to share, helping you entice new visitors, maintain a presence, and build a community on social media.

Your blog allows you to reveal yourself as an industry expert; sharing valuable information helps to establish trust and authority for your brand.

Tick, Tick, Boom!

Establish Authority

Demonstrate Value

Feed Google

Build your social engagement

Create a community

Share useful and thought-provoking information and ideas