This week on my copywriting blog, I’m answering the top 5 questions that business owners ask me. Because that’s one of the things a blog should do – answer the questions that repeatedly come up, so you can point clients or potential clients to them to learn more!
So, let’s dive in….
Table of Contents
Should I put my prices on my website?
This question comes up A LOT! People are often worried that putting their prices on their website will put people off, lead to competitors undercutting or that it’ll give less flexibility when quoting for work.
But if you don’t put prices on your website, some people may never get in touch because they’re worried they can’t afford you or feel they’re being duped by a lack of transparency.
There are pros and cons to having prices on/off your website. In this video, I go through the 4 signs you should have prices on your website, and 4 signs you might wanna leave them off, so you can make an informed decision.
Remember, you can always put from prices as a middle ground, or pop them on and test it! You can always take them off again!
How long should a blog be?
Does a blog need to be thousands of words long to rank on Google or can a short blog be good enough for SEO?!
The answer is…. It depends!
Your blog should deliver the best answer to the question or topic it covers. We always want to think about user intent, what is the person behind the search looking for?
If they’re searching for how to change a tire, they probably don’t want a 2000 word blog about different types of tyres and the ins and outs of mechanics. They want a short step-by-step tutorial or a video to show them how.
If they’re searching for why their dog is barking, then the blog may need to be longer to cover off the different reasons for the behaviour. And they might want some solutions to help them deal with the problem.
The best way to determine how long your blog should be is to search the relevant terms on Google and take a look at the top performing content. This will give you an indication of word count, content that matches user intent, and whether you can provide a better/more useful answer.
How often should I email my list?
Should you email your list daily, weekly, monthly? This will depend on what your audience is used to mainly, and how often they want to hear from you!
If your email list rarely hears from you and you suddenly start emailing them 3 times a week, you’ll likely see your unsubscribe rate shoot through the roof.
You need to warm your email list up before suddenly upping the frequency of your emails.
Make sure you segment your list, so you can email relevant content to your audience to reduce your unsubscribes, increase deliverability and nurture your list appropriately.
If you’re ready to start utilising your email list and begin contacting them more frequently, I recommend starting with no more than one email to each list/segment per fortnight. See how this affects your open, click-through, and unsubscribe rates and adapt from there.
And above all, make sure you’re sending emails that have a purpose and deliver value. Don’t email just for the sake of it.
How does hiring a copywriter work?
Every copywriter will have their own processes, but generally it all starts with a discussion about what you want to achieve and what you need. From here your potential copywriter can start getting the information they need to quote you for the project.
The next step is usually a briefing call or written brief, to give the copywriter the information they need to do the job. I typically do this on a zoom call, so you’re not left having to write a brief when what you wanted to do was outsource your writing!
A briefing call allows me to get a better feel for your tone of voice, so I can match it when I write! And I find the two-way informal discussion leads me to getting a much better feel for your business, your personality and your values…. Which I can then infuse into the copy so it feels and sounds like you!
Next your copywriter will go away and begin the research phase. If they’re an SEO copywriter this will include keyword research. If they’re not an SEO copywriter they may ask you to identify the target keywords for website copywriting.
Your copywriter should look at your reviews, reviews of competitors and they may ask to undertake interviews with some of your previous clients to really dive into pain points and benefits of working with you.
Then the writing starts! Personally, I include two rounds of revisions for all my projects, but this will vary from copywriter to copywriter. At least one round of revisions should be included to allow you to have input on the finished copy.
Once your revisions are complete, the copy should be proofread and signed off, ready for you to own and take out into the world!
How much does copywriting cost?
Some copywriters charge per word or by the hour, but most charge by project. This gives you a solid price for the work as opposed to starting a project with no idea how much it’ll end up costing.
This does rely on you sticking to the scope of work originally agreed and briefing the copywriter well on what you want. If the project goes off brief or requires more work than initially agreed, you may need to increase your budget for the extra work.
Copywriter rates will vary by experience. A newbie copywriter or one on Fiverr will likely be cheaper than a more established and experienced copywriter.
Ultimately, you get what you pay for. Take a look at a copywriter’s previous work and results to help you decide whether they’re worth the investment. Word of mouth recommendations, reviews or case studies can help you find a good copywriter who’s worth their salt.
If the copywriter you’re considering doesn’t have a published portfolio, then ask to see some sample work so you can get a flavour of their skills and style. Remember though, each project will have a different brief – so look at a few projects to get a broader picture.
Do you have any questions you’d like me to answer? Pop them in the comments below and I’ll happily answer them for you!