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SEO copywriting services for your pet biz

Hi, I’m an SEO Copywriting chameleon

Does selling yourself give you the heebie-jeebies?!

You’re not alone!

The pet industry is heaving with kindhearted peeps who want to make a difference to humans and dogs, but who feel all kinds of urgh about putting themselves out there.

If you want well-crafted words that do the selling for you, in an utterly non-ick way, you’ve found the answer to your woes!

Not only that, but I’m a copywriting chameleon. Which means I’ve a bit of a knack for writing in your tone of voice. Yep, I can write copy that sounds just like you, only better! 😉

What is SEO Copywriting?

SEO is search engine optimisation – and I’m an SEO copywriter. That means I don’t just work wordsmith magic; I sprinkle it with all the mysterious dust that helps people find you.

No, I can’t guarantee you better Google rankings, nobody can. If someone’s making you those kinds of promises, then run for the hills, they’re a shyster!

What I can do is give your copy its best shot on the world wide web.

Work with me, and you can forget about

Lacklustre copy that leaves you feeling meh
Trying to figure out what words matter and what needs to be on each page
What on earth keywords are and how to pick the right ones
Why people come to your site but don’t stick around

With my website copywriting services, I’ve got you.

We’ll have a good ol’ nose around your business so I can understand what matters to you, your target clients, and how we can fill them with all the feels for your biz.

Your website is the first place people who are serious about you go to check you out. We need your home page to capture their heart, mind and soul, so they stick around and learn more. Heck, we wanna make them fall in love.

We need to package your products and services so that your site visitors know exactly what the benefits are of choosing YOU!

It’s not about being a slimy, unethical sales machine. It’s about communicating your value and how you help your people.

I’m chuffed to bits when my clients tell me, ‘wow, even I want to buy from me now!’

They don’t feel pressured or like they’re getting a hard sell. They feel wowed and understood

“What is it like to have someone listen to you? The way you know you are being heard on every level. And then they magically connect with your deeper purpose and you know then that they care about your business and the message you want to send out to the world. This is what Rikki did for me.

Rikki listened. I felt heard, she turned my rambles into words that spoke to my dream audience and delivered a landing page that converted into my highest sales to date!
Need I say more? Thank you, Rikki!”

– Joanne Yeoh

Wanna feel wowed?!

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Website Copywriting Service - From £1800 for a 5 page website

Your website is your marketing hub, and it deserves some love and devotion. You’ve got a handful of seconds for someone to decide to stay or leave. Let’s make it the former shall we?

Your web copy will be written with your target clients in mind, with a sprinkle of Google juice in all the right places. I’ll write call to actions to entice your visitors to hop around and get to know you.

We’ll help your website visitors find exactly what they need when they land on your website.

All web copy projects include:

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A 90-minute kick-off call to find the gold in your pet business
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Keyword Research so I can craft copy that helps people find you
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A deep dive into the pain points and benefits that matter to your crowd
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Copy for each page that lights up your world and sells without the ick
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Two rounds of revisions per page so we get your messaging perfect
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Free copy for your contact page on projects of three pages or more
let's talk
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Lead Magnets written for you from £500

Once you’ve nailed your web copy, you might want to think about your content marketing funnel. If you’re interested in blog content for your pet biz, visit my content marketing services here.

If you want to build your mailing list so you’re no longer relying on social media to nurture your audience, then a lead magnet is a wonderful marketing tool. You might choose a downloadable PDF, an Ebook or perhaps a webinar.

I can help you decide on the best content for your lead magnet, and I’ll create the content for you. That might be the copy that goes inside your Ebook or PDF, the sales copy for your webinar sign up page, or the social media posts that promote it and get people on your list.

let's talk
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Email Sequences from £425

What happens when someone joins your mailing list? Do they get the odd email here and there whenever you want to promote a discount or a service?

When someone buys your course or registers for your free download, do you follow up and show them some love?

Nurturing warm leads is often neglected, yet your easiest sales will come from people who have already had some form of contact with your biz.

So, let’s engage with them and help them fall in love, shall we?!

Email sequences are typically 5-8 emails long, and they enable your target clients to get to know you, trust you and understand how you can help them.

All email sequences include:

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A briefing call to map out the story behind your email marketing sequence
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Subject lines written to inspire solid open rates
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Simple text emails crafted to help your subscribers know, like and trust you
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A strategic approach to move your subscribers closer to buying
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Two rounds of revisions, so you love them as much as your readers will

let's talk

But, I don’t know what I need!

If you’re feeling a little stuck or overwhelmed, let me help you! My copywriting and marketing consultations are designed to pull out your best next steps and get you unstuck. You might use your consultation to review and tweak existing copy with me, to devise a solid marketing plan, or to figure out what’s not working for your pet business. Let’s get you feeling crystal clear about your next steps.
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Copywriting and Content Marketing Consultancy £199

I’m a content marketing specialist and a pet industry copywriter. My superpower is seeing the gaps in your marketing so that you can close them.

I can help you tweak your existing copy if all it needs is a bit of a spruce up, so you can learn how to perfect your very own copywriting skills. You’ll find this then seeps into all your other content writing, suddenly you’ll be writing like a pro!

I can help you figure out what type of content marketing will be easiest and most effective for you! So that you can fall in love with marketing your pet business.

Whether you want a web copy review, some help with figuring out your blog content or to know your best next marketing moves, I’ll hold your hand.

All consultations are recorded so you can revisit them as many times as you need.

Book a 60-minute consultancy call
“I’ve just finished a Power Hour with Rikki where she helped me with my website. I wanted a fresh pair of eyes on it and had been tying myself up in knots writing about my business. It can be hard when you’re inside of your business to know what people on the outside are interested in. Rikki waved her magic wand over it and helped me tell my story far better than I had, despite being a journalist for 20 years! If you’re looking for some help with copywriting or a talented writer to breathe life and excitement into some content you’ve created Rikki is your woman. Thank you for a FAB power hour and I can’t wait to showcase my website!” Rachel Spencer – Publicity for Pet Businesses

Take me to the blog

8 steps to simple SEO for beginners

8 steps to simple SEO for beginners

Learn how to optimise your website for SEO in 8 steps with this non-techy beginner’s guide.

Finally get a grasp on how to get seen on search engines organically.

The no-BS guide to marketing your online course

The no-BS guide to marketing your online course

If you’re thinking about launching an online course, this is for you! 

This free webinar will guide you through the 5 essential steps to launching and marketing your online dog training course. (You don’t even need to give me your email addy to watch it – Gasp!)