SEO copywriting services for your pet biz
Hi, I’m an SEO Copywriting chameleon
Does selling yourself give you the heebie-jeebies?!
You’re not alone!
The pet industry is heaving with kindhearted peeps who want to make a difference to humans and dogs, but who feel all kinds of urgh about putting themselves out there.
If you want well-crafted words that do the selling for you, in an utterly non-ick way, you’ve found the answer to your woes!
Not only that, but I’m a copywriting chameleon. Which means I’ve a bit of a knack for writing in your tone of voice. Yep, I can write copy that sounds just like you, only better! 😉
What is SEO Copywriting?
SEO is search engine optimisation – and I’m an SEO copywriter. That means I don’t just work wordsmith magic; I sprinkle it with all the mysterious dust that helps people find you.
No, I can’t guarantee you better Google rankings, nobody can. If someone’s making you those kinds of promises, then run for the hills, they’re a shyster!
What I can do is give your copy its best shot on the world wide web.
Work with me, and you can forget about
With my website copywriting services, I’ve got you.
We’ll have a good ol’ nose around your business so I can understand what matters to you, your target clients, and how we can fill them with all the feels for your biz.
Your website is the first place people who are serious about you go to check you out. We need your home page to capture their heart, mind and soul, so they stick around and learn more. Heck, we wanna make them fall in love.
We need to package your products and services so that your site visitors know exactly what the benefits are of choosing YOU!
It’s not about being a slimy, unethical sales machine. It’s about communicating your value and how you help your people.
I’m chuffed to bits when my clients tell me, ‘wow, even I want to buy from me now!’
They don’t feel pressured or like they’re getting a hard sell. They feel wowed and understood
“What is it like to have someone listen to you? The way you know you are being heard on every level. And then they magically connect with your deeper purpose and you know then that they care about your business and the message you want to send out to the world. This is what Rikki did for me.
Rikki listened. I felt heard, she turned my rambles into words that spoke to my dream audience and delivered a landing page that converted into my highest sales to date!
Need I say more? Thank you, Rikki!”
– Joanne Yeoh
Wanna feel wowed?!
Website Copywriting Service - From £1800 for a 5 page website
Your website is your marketing hub, and it deserves some love and devotion. You’ve got a handful of seconds for someone to decide to stay or leave. Let’s make it the former shall we?
Your web copy will be written with your target clients in mind, with a sprinkle of Google juice in all the right places. I’ll write call to actions to entice your visitors to hop around and get to know you.
We’ll help your website visitors find exactly what they need when they land on your website.
All web copy projects include:
Lead Magnets written for you from £500
Once you’ve nailed your web copy, you might want to think about your content marketing funnel. If you’re interested in blog content for your pet biz, visit my content marketing services here.
If you want to build your mailing list so you’re no longer relying on social media to nurture your audience, then a lead magnet is a wonderful marketing tool. You might choose a downloadable PDF, an Ebook or perhaps a webinar.
I can help you decide on the best content for your lead magnet, and I’ll create the content for you. That might be the copy that goes inside your Ebook or PDF, the sales copy for your webinar sign up page, or the social media posts that promote it and get people on your list.
Email Sequences from £425
What happens when someone joins your mailing list? Do they get the odd email here and there whenever you want to promote a discount or a service?
When someone buys your course or registers for your free download, do you follow up and show them some love?
Nurturing warm leads is often neglected, yet your easiest sales will come from people who have already had some form of contact with your biz.
So, let’s engage with them and help them fall in love, shall we?!
Email sequences are typically 5-8 emails long, and they enable your target clients to get to know you, trust you and understand how you can help them.
All email sequences include:
Two rounds of revisions, so you love them as much as your readers will
But, I don’t know what I need!
You might use your consultation to review and tweak existing copy with me, to devise a solid marketing plan, or to figure out what’s not working for your pet business.
Let’s get you feeling crystal clear about your next steps.
Copywriting and Content Marketing Consultancy from £500
I’m a content marketing specialist as well as a copywriter. My superpower is seeing the gaps in your marketing so that you can close them.
I can help you figure out where you can power up your marketing and guide you on how to do it. Or you can book in for a VIP day/week and I’ll do it for you.
Get my eyes and ears all over your business and your goals and let me show you how to turn your marketing around so it starts netting you cracking results.
All consultations are recorded so you can revisit them as many times as you need.
I wanted a fresh pair of eyes on it and had been tying myself up in knots writing about my business.
It can be hard when you’re inside of your business to know what people on the outside are interested in.
Rikki waved her magic wand over it and helped me tell my story far better than I had, despite being a journalist for 20 years!
If you’re looking for some help with copywriting or a talented writer to breathe life and excitement into some content you’ve created Rikki is your woman.
Thank you for a FAB power hour and I can’t wait to showcase my website!”
Rachel Spencer – Publicity for Pet Businesses
Take me to the blog
Scarcity marketing can be very effective but it can also destroy trust when done wrong.
Tap into 5 examples of how to do it well (and when to skip it).
Learn how to optimise your website for SEO in 8 steps with this non-techy beginner’s guide.
Finally get a grasp on how to get seen on search engines organically.
Unlock the Power of SEO for your dog training business!
Get your top high intent keywords in an instant, so you can skip the research and get cracking.
If you’re thinking about launching an online course, this is for you!
This free webinar will guide you through the 5 essential steps to launching and marketing your online dog training course. (You don’t even need to give me your email addy to watch it – Gasp!)
How do you generate leads on autopilot?
You need a lead magnet… plus a stellar strategy to drive people to sign up for it.
Get your how-to guide here.
What is ethical marketing? Can sales ever really be ethical?
It’s a fine line to tread but let’s explore how to keep your marketing honest and compelling. So you can sleep at night.
You’re writing blogs for your pet business, and you’re wondering how to get them to show up on Google. Here’s how to give your blogs an SEO friendly polish.
Is pay what you can pricing profitable? When is it a good idea… when is it a dire plan?
Tap in and discover the truth from someone who’s tried and tested it.
Weighing up what help will serve your business best on your quest for growth?
Both a coach and a consultant can be valuable assets – discover which is best for you.
What if you grew your business in a way that suited your values and your life goals?
Let’s explore an alternative way to grow your business.