3 ways to instantly improve your home page conversion

freelance writer 50 1

If you’re getting traffic to your home page but find people are dropping off faster than flies, you need this!

Let’s help those site visitors you’re getting to stick around and get to know you!

Uncover 3 simple steps to instantly improve

your home page and boost conversions. 

Why do people leave my website?

First, let’s consider why people leave your website in the first place. There are a few factors which could be at play:

  • Your website load time is SLOW
  • Your web design is off-putting
  • It’s not immediately clear what you do
  • They can’t quickly find what they’re looking for
  • You have videos on your homepage which autoplay
  • Your site navigation is confusing

So, let’s look at 3 quick copywriting wins that’ll solve some of those issues!

1. Optimise your headline

Every website page should have a headline. But your homepage headline is the MOST important. 

You’ve got a handful of seconds to convince your site visitors you’re worth sticking around for. Your headline and web design work hand in hand to make them make the right choice!

Your headline needs to quickly tell people what you do, who you do it for and what the outcome of choosing you is. 

Here are some examples for you. 


2. Add a compelling CTA

A CTA is a call to action. You need to tell people what you’d like them to do next. Typically this will be to visit a services page or take a look at your products. 

Use a CTA button to help your people quickly find what they’re looking for and compel them to take action. 


Cool calls to action

3. Add a banging testimonial

Your testimonials are gold! They will help you refine your messaging and discover what people who have bought from you or worked with you value most. 

They’re also stonking social proof that will help you sell yourself and big yourself up without feeling icky! Let the people who love you tell your site visitors why they should choose you!

Pick a strong one, give it a headline and whack at least one on your home page. 

You can also use a plugin to pull reviews from Google, Facebook or Trustpilot to boost authenticity. People who visit your site will feel confident that these reviews are 100% genuine! 

For more gold on how to use your testimonials in your marketing, click here! 

Go forth and optimise!

That’s it! Simple huh? 

Would you like a fresh pair of eyes all over your website, to deliver you more quick wins you can make to optimise your site for conversion? My website copy review is for you! 

For just £185, you’ll get my eyes all over your website! You’ll receive a video review plus an easy-to-follow report with steps you can take to power up your website game. 

Click here to book your webcopy review. 


Written by Rikki S

Hi, I'm Rikki. I'm a copywriter specialising in helping pet businesses with copy that attracts, engages, and converts.



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