The Digital Marketing Sandwich: Is your pet business ready for a blog?

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I love blogs. And I love sandwiches.

And so I decided to have a bash at making a blog sandwich to help you decide whether your pet business is blog ready.

We will explore what you need to have in place to make sure your blog is effective and translates into a worthy investment for your pet business. There is absolutely no point in spending ample time or money before you have the right foundations in place to make your blog work for you.

Content, content, content.

We hear a lot about how important it is to have oodles of quality, relevant, engaging content for people to feast on. But what if you’re just not ready to dish up?

Without further ado, let’s talk sandwiches.

The bread and butter of your digital marketing plan

There are a few key things which I believe are imperative for you to have in place before you even think about stuffing those yummy blogs in between those slabs of bread.

  • A secure, well designed, responsive website that is easy to navigate on mobile and laptop
  • mailing list sign up, so you have the means to create a database of people to engage with, nurture, and grow
  • An avatar of your ideal client, so you can create targeted content
  • social media presence, so you have varied mediums to share your content

You can use Ubersuggest for free to track how well your website is doing on speed, authority, and a host of other useful things. It’ll also show up any broken links for you to pop over and fix.

The scrumptious filling for your pet business publicity sandwich 

The stuffing in this epic sandwich of marketing joy is your content. Now we have a killer website, which is a dream to navigate and looks cracking; we need to fill it with delicious, dreamy content.

That’s a combination of your products or services, practical stuff like terms and conditions and policies, and your blogs.

Your blogs are your chance to keep your sandwich fresh and enticing.

pet business blog, digital marketing

With new content popping up at regular intervals, there are tasty new morsels for your clients to come and tuck into.

But, they’re not biting

We can’t just sling all these delightful new snacks up on your website and expect them to draw people in without an invitation to the table.

We have to tell people they are there for the taking.

Now, it’s understandable that as busy petpreneurs, we may share our blog once, half-heartedly, on our social media and forget about it.

If we want as many people as possible to enjoy our juicy new flavours, then we need to give them a few opportunities to take their seat and dine.

So, what do I do?

Remember that email list you started with back in the bread and butter days? You need to repurpose that blog content and share it with those hungry bods.

You need to share little tidbits of your blog at different intervals on your socials, interspersed with other posts, so it doesn’t feel like a constant blog buffet.

If your blog covers a topic that may help people in a community group, then pop on over and give it a share and begin to engage some new prospective diners.

Suppose a customer or prospective client asks a question that one of your blogs answers, then be sure to send them the link. And if you don’t have a blog that answers some of your most asked questions, then add it to your list of ‘things to blog about.’

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Don’t forget the garnish

You’ve gone to a lot of effort to get people over to your blog banquet, and we want to make the most out of their visit.

Make sure that when your hungry reader gets to the bottom of your blog, the feast doesn’t end there. 

Entice them on to either devour some more blog content, to comment, and engage with you on the piece they’ve just enjoyed or take them to view some of your products or services.

Don’t let them leave your table without attempting to interest them in some dessert.

Goodness, that was a mega sarnie. I hope you enjoyed every bite. Do let me know what you think and if I’ve missed any ingredients that you just can’t do without. 

Check out this blog for tips on 6 different types of blog content that you can create to boost your digital marketing strategy for your pet business. Tuck in and enjoy!


Written by Rikki S

Hi, I'm Rikki. I'm a copywriter specialising in helping pet businesses with copy that attracts, engages, and converts.



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