Why choose a pet industry copywriter?

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You could choose any copywriter to help you with content, but when you choose a pet industry copywriter the benefits are HUGE!

You no longer have to transfer your years of experience to someone who’s not familiar with your industry. You don’t have to worry that your copywriter will inadvertently choose words that make you grimace. And the whole process is just infinitely more enjoyable for everyone.

I specialise in writing copy for the pet industry because it’s a field I know incredibly well.

What’s the difference between me and another copywriter?

Honestly, it’s my immersion in all things dog.

I’m not just someone who loves dogs and has had them since childhood…

I’m someone who is continuously learning about dog behaviour, dog breed specifics and I’m wholly committed to only working with those dedicated to positive training methods.

That means you’ll never have to remove red flag language from my copy.

You won’t have to spend hours explaining your training methods, putting dog’s needs front and centre, or any of the other ‘less mainstream stuff’ you’re working on making more mainstream!

I’m not a dog trainer

But I do spend an enormous amount of time in the world of positive dog training to grasp more than the essence of what you care about.

I can bridge the gap between your dog trainer talk and regular dog owner understanding.

And I absolutely love merging those two things to create messaging that feels right to you AND speaks strongly to your clients.

Why choose a specialist dog copywriter like me over a generalist?!

Because all those worries you have about handing over the all-important words that influence to someone else are in incredibly competent hands.

Any copy I write comes with two rounds of revisions so you can tweak anything that doesn’t feel quite right.

But honestly, I think you’ll be surprised at just how much I get you!

I am a big fan of niching

I talk a fair bit about niching here at The Canine Copywriter. I love it for so many reasons; perhaps the biggest reason is that you can focus on your passion, which will shine through to your audience.

But it also makes your marketing at least a zillion times easier. The crux of good marketing is deeply understanding your target people. And so, when you niche in a specific area you can get really, really clear on who they are and what they care about.

It’s also far easier to become a leading authority when you niche. Because your competition has instantly shrunk, and you have a much clearer focus to share your expertise on. And that means you’ll deliver a helluva lot more value.

Learn more about finding YOUR perfect niche here.

I’m passionate about dogs and dog businesses

While I’m sure I could write for a financial institution or a gardening business, I would find it quite a painful process. It would take an awful lot of painstaking research that I really wouldn’t enjoy, and the end result would likely lack a bit of lustre.

When it comes to dogs and dog businesses, however, I enjoy consuming everything about them. This means that the research phase is fun, and with every new morsel of information I take in, I find my creative juices flowing with ideas.

I believe this comes across in my writing. When you enjoy something, and you’re enthused about it, you have a much greater chance of making your reader feel the same way.

I used to be a professional dog walker (one of the good ones!)

I was a professional dog walker for 6 years, and I loved it. I learned a ton over the years and really revelled in expanding my knowledge and understanding of dogs, their behaviour, and the struggles their owners may face.

Woman walking dogs. Dog walker turned pet industry copywriter

Through walking an array of wonderful pups, I have been exposed to many breeds, ages, and temperaments. I have also had endless chats with various pet parents sharing their joys, worries, and wins with their dogs.

We troubleshooted problems together, welcomed the expertise of dog trainers and behaviourists, and enjoyed phases from puppyhood to old age.

These experiences have added to my ability to understand the types of topics that dog owners want to explore and know more about.

You are an expert in your field

Whichever area of dogdom you inhabit, you will have valuable insight and information you can share with me. I adore learning about different aspects of the world of pet professionals and their businesses.

And I live for turning that information into copy that will help grow your authority within your domain and help you reach and convert more of your people into lifelong customers.  

Ultimately, I want to help more petpreneurs to thrive, more dogs to live their best lives, and more owners to access the information they need to help them through their lives as pet parents.

If you’d like some help creating riveting copy for your pet business, book in for a free discovery call with me, and let’s dive into your business and content strategy. You can get a flavour of how I’ve worked with other pet businesses by checking out my portfolio.


Written by Rikki S

Hi, I'm Rikki. I'm a copywriter specialising in helping pet businesses with copy that attracts, engages, and converts.



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