Discover the Best Pet Industry Trade Shows for 2024 (UK)

freelance writer 50 1

The UK is home to some of the best pet trade shows in the world, and this year there are plenty to choose from.

Whether you’re looking for the latest products, keen to learn about industry trends or just want to have some fun, there’s a pet trade show for you.

Trade shows and dog events are a fab opportunity to talk directly to your target customers and discover the questions they have, what they value, and see how they respond to products. 

CRUFTS – 7TH-10TH MARCH 2024, THE NEC BIRMINGHAM

Crufts is a huge dog event attracting hundreds of thousands of attendees over the four days it’s on. People travel from all over the country for the biggest dog show in the UK, so it’s a brilliant one to attend to raise brand awareness. It’s a busy event, and with 85% of visitors heading to check out the trade stands it’s well worth it!

Learn more about booking a stand at Crufts here.  

GROOMFEST – 14TH APRIL 2024, KENT

This event is for dog groomers and is free to attend. They provide educational opportunities and shopping for dog groomers at this event in Ardingley, Kent.

Learn more about Groomfest here.

GOODWOOF – 18TH & 19TH MAY 2024, CHICHESTER 

Goodwood goes Dog! Goodwoof is a 2 day event welcoming dog lovers in to enjoy having a go at fun dog activities, hear from expert behaviourists and vet professionals and to enjoy watching dog demonstrations.

Learn more about booking a trade stand at Goodwoof here.

dog agility at pet trade show

PAWS IN THE PARK, VARIOUS DATES, KENT & SUSSEX

Paws In The Park run two fun dog events a year. The first takes place in Ardingley, West Sussex on the 18th and 19th May and the second in Detling, Kent on the 14th and 15th September 2024.

From agility to water sports, there’s loads for dog lovers to get involved in. Visitors can camp for the whole weekend and have a totally doggy filled weekend of fun and shopping.

Learn more about booking a trade stand at Paws in The Park here.

DOGSTIVAL – JUNE 2024, HAMPSHIRE (TBC)

This fun dog festival gives dog lovers lots to enjoy. From chances to try out new activities like aquasports, flyball and agility to competing in a fun dog show and enjoying live music.

Learn more about booking a trade stand at Dogstival here.

THE GAME FAIR – 26TH-28TH JULY, BLENHEIM PALACE, OXFORDSHIRE

This is one for working dog enthusiasts – probably most suited to gundog trainers, dog food retailers, and any business targeting a working dog audience.

Previous exhibitors have included portrait artists so this event may suit local pet photographers and artists too. 

Learn more about booking a trade stand at The Game Fair here.

EDITION DOG LIVE – 25TH AUGUST 2024, NAEC Coventry

Hosted by Edition Dog Magazine, this trade show is all about holistic dog care. From health and wellbeing to nutrition – this is THE trade show for pet professionals interested in reaching holistic hound owners.

Learn more about booking a stand at Edition Dog here.

MY ANXIOUS DOG STAND AT EDITION DOG TRADE SHOW
MY ANXIOUS DOG STAND AT EDITION DOG TRADE SHOW

My Anxious Dog did a fabulous job of preparing their stand for maximum brand awareness at last year’s Edition Dog. Repurposing materials that we produced together for their #dogsinyellow national day meant that even if you didn’t visit their stand, you knew exactly what they’re all about!

BETA INTERNATIONAL, 22ND-23RD SEPTEMBER 2024, NAEC Coventry

This show is for pet, equestrian and country enthusiasts. This pet trade show is attended by buyers looking for new inspiring products, so if you’re looking to expand your audience, it’s worth a look!

Learn more about booking a trade stand at BETA International here.

NORTH EAST DOG SHOW – (TBC) SEPTEMBER 2024, NEWCASTLE

From scentwork to parkour and agility, there’s loads for dog lovers to try at this dog event. There are professional displays and shows too, plus ample trade stands to get some dog shopping in!

Learn more about booking a trade stand at the North East Dog Show here.

PATS  – 29TH SEPTEMBER-1ST OCTOBER 2024, TELFORD

PATS is a trade only show, so ideal for networking and meeting retailers. This year, they’ve merged their usual Sandown and Telford events into ONE MEGA EVENT. It’ll take place in Telford over 3 days. If you want to get in front of buyers and network, this is the one for you.

Learn more about booking at stand at PATS here.

DISCOVER DOGS – TBC 2024, EXCEL LONDON

Discover Dogs is a lot of fun! Expect to meet lots of dog lovers at this one and prepare for extra fun as you get to meet LOTS OF DOGS!

From rare breeds to popular breeds, there is ample opportunity to meet them all. Plus fun dog shows to watch and plenty of stands to get some shopping in.

I attended IN 2022 with a client (Tug-E-Nuff), and it was a brilliant opportunity to meet lots of dog owners and find out more about what they’re interested in. This is not only a great chance to raise brand awareness, but to refine your messaging and discover what floats your target client’s boats!

Learn more about booking a trade stand at Discover Dogs here.

LONDON VET SHOW – 14TH-15TH NOVEMBER 2024, EXCEL LONDON

This event is obviously mainly aimed at vets, but it could be a good opportunity if you offer products or services which compliment health. Such as supplements, orthopedic beds, dynamic dog practitioners, etc.

If you’re interested in building relationships with vets, then this is worth attending.

Learn more about booking a trade stand for The London Vet Show here.

DOGFEST – ACROSS THE UK (VARIOUS DATES)

This is a series of outdoor dog events across the UK. 2024 sees DogFest taking place in Leicestershire, Surrey, Warwickshire, Cheshire, Bristol, Hertfordshire and Yorkshire. This is a really popular selection of dog events for owners, they have the opportunity to try out various dog activity, watch shows and of course, shop!

Learn more about booking a trade stand at DogFest here.

PIF PET INDEX TRADE SHOW, VIRTUAL

This is a virtual international trade show. There’s not much information on the website for this one, but you can register here to be kept informed.

ALL ABOUT DOGS SHOW, VARIOUS DATES & LOCATIONS

With a number of dog shows throughout the year, you’ll find All About Dogs Show in Essex, Norfolk, Newark and Newbury this year. Find all the dates and exhibitor information for All About Dogs Shows in 2024 here.

If that’s not filled you with inspiration, take a look at this fab round up video from Tug-E-Nuff who visited A LOT of dog shows last year! 👇

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Written by Rikki S

Hi, I'm Rikki. I'm a copywriter specialising in helping pet businesses with copy that attracts, engages, and converts.

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