The UK is home to some of the best pet trade shows in the world, and this year there are plenty to choose from.
Whether you’re looking for the latest products, keen to learn about industry trends or just want to have some fun, there’s a pet trade show for you.
Trade shows and dog events are a fab opportunity to talk directly to your target customers and discover the questions they have, what they value, and see how they respond to products.
The top 15 pet trade shows in the UK for 2023.
CRUFTS – 9TH-12TH MARCH 2023, THE NEC BIRMINGHAM
Crufts is a huge dog event attracting hundreds of thousands of attendees over the four days it’s on. People travel from all over the country for the biggest dog show in the UK, so it’s a brilliant one to attend to raise brand awareness. It’s a busy event, and with 85% of visitors heading to check out the trade stands it’s well worth it!
PATS – 26TH-27TH MARCH 2023, SANDOWN
PATS is a trade only show, so ideal for networking and meeting retailers. There is the Sandown event in March and another in Telford in September. If you want to get in front of buyers and network, this is the one for you.
GROOMFEST – 16TH APRIL 2023, KENT
This event is for dog groomers and is free to attend. They provide educational opportunities and shopping for dog groomers at this event in Ardingley, Kent.
GOODWOOF – 20TH & 21ST MAY 2023, CHICHESTER
Goodwood goes Dog! Goodwoof is a 2 day event welcoming dog lovers in to enjoy having a go at fun dog activities, hear from expert behaviourists and vet professionals and to enjoy watching dog demonstrations.
PAWS IN THE PARK, VARIOUS DATES, KENT & SUSSEX
Paws In The Park run two fun dog events a year. The first takes place in Ardingley, West Sussex on the 20th and 21st May and the second in Detling, Kent on the 16th and 17th September 2023.
From agility to water sports, there’s loads for dog lovers to get involved in. Visitors can camp for the whole weekend and have a totally doggy filled weekend of fun and shopping.
DOGSTIVAL – 3RD & 4TH JUNE 2023, HAMPSHIRE
This fun dog festival gives dog lovers lots to enjoy. From chances to try out new activities like aquasports, flyball and agility to competing in a fun dog show and enjoying live music.
THE GAME FAIR – 28TH-30TH JULY, RAGLEY HALL, WARWICKSHIRE
This is one for working dog enthusiasts – probably most suited to gundog trainers, dog food retailers, and any business targeting a working dog audience.
Previous exhibitors have included portrait artists so this event may suit local pet photographers and artists too.
EDITION DOG LIVE – 27TH AUGUST 2023, NAEC Coventry
Hosted by Edition Dog Magazine, this trade show is all about holistic dog care. From health and wellbeing to nutrition – this is THE trade show for pet professionals interested in reaching holistic hound owners.
My Anxious Dog did a fabulous job of preparing their stand for maximum brand awareness at last year’s Edition Dog. Repurposing materials that we produced together for their #dogsinyellow national day meant that even if you didn’t visit their stand, you knew exactly what they’re all about!
BETA INTERNATIONAL, 10TH-11TH SEPTEMBER 2023, NAEC Coventry
This show is for pet, equestrian and country enthusiasts. This pet trade show is attended by buyers looking for new inspiring products, so if you’re looking to expand your audience, it’s worth a look!
NORTH EAST DOG SHOW – SEPTEMBER, NEWCASTLE
From scentwork to parkour and agility, there’s loads for dog lovers to try at this dog event. There are professional displays and shows too, plus ample trade stands to get some dog shopping in!
DISCOVER DOGS – OCTOBER 2023, EXCEL LONDON
Discover Dogs is a lot of fun! Expect to meet lots of dog lovers at this one and prepare for extra fun as you get to meet LOTS OF DOGS!
From rare breeds to popular breeds, there is ample opportunity to meet them all. Plus fun dog shows to watch and plenty of stands to get some shopping in.
I attended last year with a client (Tug-E-Nuff), and it was a brilliant opportunity to meet lots of dog owners and find out more about what they’re interested in. This is not only a great chance to raise brand awareness, but to refine your messaging and discover what floats your target client’s boats!
LONDON VET SHOW – 16TH-17TH NOVEMBER 2023, EXCEL LONDON
This event is obviously mainly aimed at vets, but it could be a good opportunity if you offer products or services which compliment health. Such as supplements, orthopedic beds, dynamic dog practitioners, etc.
If you’re interested in building relationships with vets, then this is worth attending.
DOGFEST – ACROSS THE UK (VARIOUS DATES)
This is a series of outdoor dog events across the UK. 2023 sees DogFest taking place in Leicestershire, Surrey, Warwickshire, Cheshire, Bristol, Hertfordshire and Yorkshire. This is a really popular dog events with owners, they have the opportunity to try out various dog activity, watch shows and of course, shop!
PIF PET INDEX TRADE SHOW, VIRTUAL
This is a virtual international trade show. There’s not much information on the website for this one, but you can register here to be kept informed.
ALL ABOUT DOGS SHOW, VARIOUS DATES & LOCATIONS
With a number of dog shows throughout the year, you’ll find All About Dogs Show in Essex, Norfolk, Newark and Newbury this year. Find all the dates and exhibitor information for All About Dogs Shows in 2023 here.
If that’s not filled you with inspiration, take a look at this fab round up video from Tug-E-Nuff who visited A LOT of dog shows last year! 👇