Are you a dog trainer looking to increase your online presence and gain more customers?
Did you know that 33% of all clicks go to the top 3 search results on the first page of Google?
That means if you’re not appearing in the top spots, potential customers are missing out on the chance to discover your business.
I’ve done the keyword research for you, to help you finally master your SEO and help people find you… FAST!
Table of Contents
Understanding Keyword Research
Before we dive into your whopping free keyword research list, let’s have a brief chat about what you’re looking at.
The search volume is the estimated number of searches a month in the UK.
The CPC is the cost per click if you were running Google ADs
The paid difficulty is how hard it is to take the top spot with your ads. 0 being easy, 100 being hard.
The SEO difficulty is about how competitive the keyword is. 0 being easy, 100 being hard.
Yes, you want to target the keywords with the highest volume and lowest competition, but ONLY if the page you’re directing them to satisfies their search.
Google wants to please the people searching, so the content on page has to match their search query. Search intent and providing the most valuable content to answer what the person is searching for is a vital component of your SEO.
Before you target anything, take to Google and check out the pages taking the top spots currently. This is your competition, so make sure you’re confident you can create content that’s even better/more useful than theirs!
Look at their page structure, content, subheaders to see what Google is deeming valuable for people searching for your target term.
Then decide if it’s the right search term for your content. It’s far better to target a low volume keyword that completely matches what you’re delivering.
Top 80 SEO keywords for dog trainers
|No||Keyword||Search Volume||CPC||Paid Difficulty||SEO Difficulty|
|5||dog behaviourist near me||9900||£0.68||41||52|
|6||puppy crate training||6600||£0.24||73||71|
|7||puppy toilet training||5400||£0.44||100||69|
|8||dog lead training||4400||£0.32||100||58|
|10||dog agility training near me||3600||£0.53||17||17|
|11||residential dog training||2400||£0.80||51||16|
|12||gun dog training near me||2400||£0.60||20||22|
|13||dog training classes near me||2400||£0.75||31||30|
|15||how to toilet train a puppy in 7 days||1900||£0.27||54||66|
|16||puppy socialisation classes||1600||£0.65||34||37|
|17||puppy training classes||1600||£0.87||31||37|
|18||puppy socialisation classes near me||1600||£0.67||28||30|
|19||reactive dog training||1300||£0.72||91||51|
|20||dog therapy training||1300||£0.93||25||53|
|21||dog training classes||1000||£0.90||40||39|
|22||recall dog training||1000||£0.64||79||49|
|23||dog obedience training near me||880||£0.64||33||26|
|24||dog separation anxiety training||880||£0.71||97||57|
|25||aggressive dog training||880||£0.65||53||68|
|26||guide dog training||880||£1.37||8||59|
|27||dog aggression training||880||£0.65||53||74|
|28||dog socialisation classes near me||720||£0.64||33||27|
|29||dog toilet training||720||£0.51||100||68|
|30||training dog to walk on leash||720||£0.83||50||21|
|31||residential dog training near me||590||£0.65||50||15|
|32||beginner dog agility classes near me||590||£0.54||14||16|
|33||how to teach a dog to heel||590||£0.92||8||71|
|34||how to teach dog to stay||590||£0.75||13||68|
|35||dog training school||480||£0.98||35||21|
|36||puppy toilet training at night||480||£0.30||54||48|
|37||online dog training||390||£1.05||59||42|
|38||puppy parties near me||390||£1.34||5||40|
|39||puppy biting training||390||£0.84||32||23|
|40||dog socialisation classes||390||£0.69||34||28|
|41||dog training near me prices||390||£0.58||42||30|
|42||free dog training near me||320||£0.56||35||50|
|43||dog training camp||320||£0.74||51||19|
|44||training dog to pee outside||320||£0.48||47||20|
|45||dog socialising groups near me||320||£0.58||21||50|
|46||private dog training near me||260||£0.62||42||31|
|47||puppy playgroups near me||260||£0.97||11||39|
|48||teaching recall to a stubborn dog||260||£0.76||66||59|
|49||1 to 1 dog training near me||260||£0.65||47||18|
|50||trick training for dogs||210||£0.52||39||17|
|51||dog barking training||210||£0.68||85||66|
|52||dog behaviour problems||210||£0.52||31||70|
|53||dog training tips for beginners||210||£0.68||61||69|
|54||positive dog training||210||£0.90||25||50|
|55||scent training for dogs near me||210||£0.74||17||10|
|56||dog ignoring recall||210||£0.60||5||49|
|57||aggressive dog behaviourist||170||£0.51||43||49|
|58||dog groups near me||170||£0.78||5||44|
|59||loose lead training||170||£0.62||47||52|
|60||online puppy training||140||£1.31||48||38|
|61||dog training camp near me||140||£0.64||55||22|
|62||how to get your dog to come when distracted||140||£1.12||9||80|
|63||scent work classes near me||140||£0.73||13||18|
|64||residential dog training with owner||110||£0.66||63||16|
|65||indoor dog agility near me||90||£0.91||11||18|
|66||outdoor dog training classes near me||90||£0.47||30||21|
|68||how long does recall training take||70||£0.00||7||53|
|69||fun dog agility classes near me||70||£0.00||13||23|
|70||dog training courses online free||70||£1.26||57||58|
|71||dog behaviourist cost||70||£0.37||35||37|
|72||free online dog training courses||70||£1.26||57||54|
|73||dog sports near me||50||£0.00||15||29|
|74||best puppy training classes near me||50||£0.65||38||32|
|75||free puppy training near me||40||£0.64||39||50|
|76||free puppy training||30||£0.57||44||27|
|77||best online dog training courses||30||£3.34||69||26|
|78||mantrailing dog training||20||£0.00||4||15|
|79||certified dog behaviourist||20||£0.00||5||15|
|80||kennel club puppy classes||20||£0.00||2||6|
GET YOUR FREE SEO CHECKLIST HERE (and learn what to do with your keywords!)
Local SEO for dog trainers
If you take a look through this list, you’ll see an awful lot of ‘near me’ searches. This is because people are often looking for in-person, local services when they want help training their dogs.
Local SEO is a great way to target people searching within a specific geographic area.
Ensuring you’re using Google Business Profile and optimising your website for local SEO is essential if you want to land the top spot on Google and make sure people find you first.
Listing your business on directory sites and gathering citations is another important step.
Creating geographical blogs for local SEO
Once you’ve nailed your local SEO on your main pages, it’s time to take to your blog. You can pen blogs on local dog walks, dog friendly cafes, and secure dog fields near you.
Chances are, if someone’s looking for a secure dog field near you, they may also need a local dog trainer!
|No||Keyword||Search Volume||CPC||Paid Difficulty||SEO Difficulty|
|1||dog walks with water near me||720||£1.85||3||37|
|2||best dog walks near me||1900||£0.89||6||46|
|3||social dog walking groups near me||140||£0.97||15||54|
|4||dog walks with cafes near me||480||£3.72||2||40|
|5||dog walks near me||49500||£0.66||14||43|
|6||off lead dog walks near me||4400||£2.06||5||28|
|7||secure dog fields near me||6600||£2.03||1||21|
You can find more tips on the ten different types of blogs dog trainers need here. Or grab your free download here 👇
Where else to use your keywords
It’s no secret that people use social media, pinterest and YouTube to find information and services these days. These keywords are insights into what people are searching for, and that doesn’t just mean on Google.
Ensure you’re optimising your social media profile/bios with the most relevant keywords and locations, and utilise these for your hashtags too. It all adds up to helping people find you first when they’re looking for a dog trainer.
Use them on your regular GBP posts too. You want to be winning that top spot on the Google Map Pack.
Keyword Research for Beginners
The list above is really just the beginning. For my clients, my keyword research is a lot more extensive than this. We look at long-tail keywords, competition, searcher intent and I create a strategy to help them optimise their website for search.
Watch this 4 minute video to expand on your own keyword research abilities.
How are you feeling?
You’re not alone if you’re feeling slightly overwhelmed. You probably just want to go and train some dogs!
If you want an SEO copywriter to take the lead and run your SEO optimisation for you, I’m right here! Check out my copywriting services here.