If you’re wondering whether investing in a copywriter is worth it, or what on earth they actually do… this blog is for you.
After reading this blog, you’ll walk away with a much firmer understanding of what website copywriting is, and how it can help you nail your business goals.
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What does a website copywriter do?
A website copywriter can help you with conversion copywriting for any number of things on your website. From homepage copy to product descriptions, sales pages, button copy and even taglines, a copywriter helps you attract, engage, and convert visitors.
If you want your website to bring in traffic without ads, I recommend opting for an SEO copywriter. This will ensure that your copy isn’t just wonderfully written, but it’s written to help you increase your rankings on search engines – bringing you site visitors organically.
Let’s take a deeper look at 5 different types of web copy, and how a copywriter can help you nail them.
1. Web page copy
Whether it’s your home page, service pages or your entire website, a copywriter has the skills and experience to write compelling, persuasive copy that communicates the value you deliver to your customers.
A website copywriter will know exactly what needs to go on each page, and in what order – to take your site visitors on a strategic journey through your site.
Every page on your website has a job, and a website copywriter knows how to make each page work hard for you.
A good website copywriter will:
- Perform research before writing a word, making sure your USP shines bright and your target market feel understood
- Write compelling, clear and concise copy that gets to the point
- Encourages site visitors to stay on site and keep reading
- Optimise your web copy for SEO – so it brings in customers on autopilot (in time)
- Write in a conversational tone that matches your style, so it sounds like you (not them!)
- Give you the chance to review and revise copy, whilst being able to explain the why’s behind their copy
2. Product Descriptions
If you’ve got an ecommerce site, your product descriptions are the final (and most important) copy your potential buyers will see. This copy has the power to entice people to click ‘buy’…. Or the lacklustre that takes them straight to the big X at the top of the screen.
Many ecommerce stores simply repeat the same product descriptions for similar products or whack up something mediocre for this vitally important page.
Each product description should be unique, not only for SEO, but so that visitors can make informed decisions about buying.
A website copywriter can take this tiresome job off your hands, and write your product descriptions for both SEO and conversions.
3. SEO Optimisation
Many a website has lovely, engaging copy… but to be frank, it doesn’t matter if nobody reads it. SEO is the process of optimising your website for the Google Gods (as my copywriting mentor Kate Toon would say!)
An SEO copywriter will do the research required to identify realistic and relevant keywords and phrases to target for each page on your website. And then they’ll run through each page on your site and give it a spruce up so it does way more than just sit there gathering dust.
If you don’t have a scooby how your website is performing SEO wise, then book in for my Web copy and SEO audit and get clued up and informed.
For just £185, I’ll go through your web copy with a fine tooth comb and take a deep dive into the SEO side of things too. If you have an enormous website, then I’ll ask you to nominate the most important pages for me to review.
Or if you’d like to learn how to do keyword research yourself, here’s a beginners guide that makes it super simple!
4. Sales page copy
If you have a course or a membership to sell, then you need a sales page! A website copywriter will pull out the big guns, and write you a persuasive sales page that’s designed to convert.
The likelihood is, if you’re marketing a big course or membership, you’ll need a sales funnel. Your copywriter can help you tie everything together so you can nurture people through their journey to buying.
My launch package includes your sales page, email sequences and lead magnet content, so you’ve got every base of your next launch covered.
Get in touch if you’d like to learn more.
5. Blog content
Whilst blog content is more content writing than copywriting, it’s not to be overlooked. Once you’ve got your foundation pages on your website spruced up and optimised – blogs are your next foray into attracting and nurturing leads for your business.
It’s essential to use a copywriter who has a solid grasp of SEO for your blog content. Otherwise you’ll never reap the maximum benefits of investing in your content marketing.
Blogs written by a copywriter, have the added benefit of being cleverly written and linked up for conversion. If you want pages that subtly sell and continue to move your potential customers through the stages of awareness – you need blogs.
Should I hire a copywriter for my website?
Even if you’re a pretty good writer and don’t struggle with writing your own copy, a good copywriter is a worthy investment.
Copywriters are skilled in not just writing, but writing to convert leads into sales.
A good copywriter knows exactly what needs to go onto each page, and how to structure it to take site visitors on a journey.
It’s not just what you say, it’s how AND where you say it, that can make a monumental difference to conversion rates on your website.
Is a copywriter worth it?
Give your website the conversion edge it deserves
My website copy and SEO audit goes through your site with a fine tooth comb! I’ll review your website’s copy and take a peek behind the scenes of your search engine optimisation.
You’ll get a page by page, comprehensive report and actionable steps to take to improve your site’s performance and drive more traffic, conversions, and sales.
It’s all turned around for you in just 48 hours. Click the link below to book and look out for an email from me with some initial questions to make sure you get everything you’re curious about addressed.